Okay.
So, I haven't updated my site in a while. I've been busy at a small creative shop down in San Diego. But as I gather up my latest work, I realize that this site doesn't reflect everything I've learned in the last few years. So, I guess it's time to blow it up. Start again. Maybe create a blog. Or a presence that's part Krop portfolio, part Twitter stream, part Posterous whatever-the-hell-you-want-to-call-it.
Maybe, I'll turn it into one big experiment. Push the boundaries of digital ubiquity but, at the same time, prove that search-optimized copy doesn't have to suck. Show why a blog shouldn't be exempt from the principles of good design or filled with trite images found in a ten-second Google search. But, most of all, I'll use a proper social media strategy to reach the people I want to reach instead of just using social media.
I'll also try to do something interesting. I'll write about stuff I've learned, like how to survive as the sole writer amongst a bunch of brilliant designers at Shepard Fairey's Studio #1. Or what being a content strategist on an HP experience design project at Imaginary Forces really means. Or the differences between being a creative director at a big agency with an interactive department and a ton of creatives versus a small shop where you are the creative and the interactive department is a freelancer.
Then again, I might just put together a site about motorcycles and bread.