Gary: "I want a campaign that reminds everyone what a CLIF Bar is really for. And I'd like to run it now." So, WIP...

The creative brief's strategy statement was: "Oh, shit! CLIF makes granola now?!?" Gotta love a simple brief.

What you do when the product manager says, "I really want to see an abundance of ingredients in everything."

Clif's site was like an octogenarian riding a penny farthing in Le Tour. So, we got him a Schwinn. Hey, it's a start.

Farm to table? Pfft. So 2015. How about SEED, farm, table? Yeah, we went there. You're welcome, organic.

Research showed that "c-store aficionados" seek out hot food, nacho bars, and multiple soft drink nozzles.

Germans are known for two things – their engineering and their sense of humor. But mostly their engineering.

The guy from The Way Back and the Russian from the Sopranos in TV spots. Everyone has to start somewhere.

Just your typical out-of-home campaign for a WWII ship that'll take you for a cruise under the Golden Gate Bridge.

What every BP gas station needs – made-to-order(ish) food that's better than 7-Eleven or a Taco Bell drive-thru.

Odds are that going to the horse track is way better than a whole bunch of other stuff the Bay Area is known for.